Čtuto
A learning platform with 15-minute book summaries. We built the brand, the web portal and the iOS and Android apps.
3,000+book summaries on the platform
1,200users before launch, with zero ad spend
Starting point.
What it is
Book summaries to read or listen to, for people who don't have time to read.
The challenge
A crowded content market and no brand, platform or audience. Everything had to be in place before the first user arrived.
Timeline
2022–2025
What we built.
Brand and visual identity
Name, logo, colors and a cover style that holds 3,000+ summaries together.
Web portal
A library of summaries in 17 categories, subscriptions, and reading and listening in the browser.
Mobile apps
iOS and Android in React Native, one codebase for both.
Summary artwork
More than 3,000 book covers and illustrations.
Launch without ads
1,200 users before launch, with zero spent on paid ads.
The visual side.
