Salsita

3D configurators for manufacturers. We built their entire marketing system and have run and improved it since September 2024.

10×pipeline in 14 months, from $100k to $1M

6×number of clients

$2M+annual revenue

3,000+leads

360+sales opportunities

Starting point.

Who they sell to

Manufacturers of configurable products: furniture, kitchens, cabinets, building materials, jewelry and B2B product configuration.

What they sell

Custom 3D configurators. A long sales cycle and a full buying committee on the client side.

What held them back

A $100k pipeline, five clients and no system bringing in inquiries on a regular basis.

How the system works.

Walk through it part by part.

The whole system
Three stages with a learning loop underneath. Ads, the website, industry programs and ABM run every day and get better every month.
Attract
Paid ads on Google, Meta, LinkedIn, Reddit and ChatGPT, plus SEO and three webinars we filmed and edited. Hundreds of creatives and more than 50 videos.
A steady flow of inquiries from paid channels instead of the occasional referral.
Industry-based marketing
From the industry to company research and the buying committee, then a dossier. Then the cadence: LinkedIn, retargeting and landing pages, with four emails in between.
Meetings with target companies in industries where Salsita had no clients before.
Nurture
A new salsita.ai with industry pages, comparisons and demos. Anyone who doesn't reach out right away gets retargeting, an Apollo sequence or the quarterly newsletter.
Prospects who don't reach out right away don't disappear. Retargeting, sequences and the newsletter bring them back.
Website and experiments
Traffic is split between two versions of a page. Results are measured in Google Ads, GA4 and PostHog, and the winner goes back into the campaigns.
Data decides the website and the ads, not opinion.
Close
We approach large companies one by one: LinkedIn aimed at named accounts, an AI dossier and personal emails. Everything ends up in the HubSpot pipeline.
Large companies get a personal approach, not a mass email.
Intel from calls and emails
AI reads every call transcript and every email reply. Objections, needs and the customers' own words go into one database and from there into the whole system.
Our copy speaks the customers' language because we take it straight from them.
The learning loop
Intel flows back into the ads, the website, industry programs and sequences. Every new call and email makes the system a little better.
Sharper targeting and messaging every month.
And again
The system never stops. From five clients to thirty in 14 months.