Through keyword research and target audience analysis, I decided to create 95 landing pages for each car and motorcycle brand. Each page had relevant short- and long-tail keywords, LSI and content for both those looking for information such as how much a new car key will cost, and those looking for a dealer to do a car key for a specific car.
Keyword research also helped create targeted CPC ad campaigns with 200% ROI.
First, I put together a team of 10 people - copy, graphics, publishing and on-page optimization of the article content. For the copywriters, I created a simple Google spreadsheet with different headings, links to foreign articles for inspiration, links to competitors for skyscraper techniques, a status column for better workflow between copywriters, graphic designers and webmasters, and a column with links to finished articles for checking content before publishing. The NDA restricts us from publishing full details, however, we have published >84 relevant posts with an average length of 1,500 words in six months.