punková marketingová agentura s vášní pro vkusný design
Branding defines how people perceive a company


Branding defines how people perceive a company
Branding is more important than you think. From the outside, it may seem like a brand consists only of elements like logos and colors, but a brand is actually the entire identity of your business. Your brand gives you a personality. Today's consumers encounter new brands every day. Let us help you create a brand that stands out from the crowd.

What is the process?


Audit and brainstorm

We will audit your project, potential customers, competitors and the entire industry. Then we'll talk about the project - you'll tell us everything we need to know about the project, your goals, values and how you want to be perceived. Based on our findings, we will prepare the first drafts and moodboards for your brand - design elements for the website, content for social media, print materials, online graphics, etc.

Brandbook creation

After drafts are approved, we start working. We break down the core, positioning and personas of the brand, the brand's goals/vision/mission, its values and how to communicate with stakeholders. From the drafts and moodboards, we create a brandbook with all the elements of your brand - from logo, colors and fonts to Instagram and merch templates.

proč spolupracovat s punkovou marketingovou agenturou
proč spolupracovat s punkovou marketingovou agenturou

Feedback and Implementation

We test the newly created brand on the target audience and provide feedback to you. The next step is to implement the new corporate brand identity into your project and continuously collect feedback. We then hand over the brandbook to you so that you can make minor adjustments independently.






One of the most obvious reasons why businesses need branding is that it helps them be recognized more often. If you have a strong brand, people will naturally notice it much more than a business without one.



Branding is something many of us expect from businesses in any industry, and its absence can be a red flag for many. Branding will show potential customers that you are an established and trustworthy business."



Branding and strategy go hand in hand. If you want to be consistent with your strategy, you need everything to be cohesive and properly represent your company's identity and values. If you don't have a strategy, you don't need branding.



You don't just want customers who buy once - you want to create customers who keep coming back. With good branding, you can give your brand a more human face that your customers (and employees) can identify with.





We love new brands

We love a lot of things but we love one thing the most - branding. Branding is the culmination of creative work and a symbiosis of marketing, design and corporate strategy. We love to work day and night on a new brand.


We have experience

We have created and breathed new life into many projects over the last 10 years, but most importantly, we have launched quite a few ourselves. We don't look at branding as an agency, we look at it as a business.


We think for you

You'll be kept in the loop about each milestone and we look forward to your feedback. Of course, along the way you'll find that we took everything into account during the branding design process and you had to do basically nothing.


All in alignment

We create branding that sticks in the mind, inspires trust, inspires loyalty and aligns with your strategy.


proč spolupracovat s punkovou marketingovou agenturou

I'm thorough.

I'm a detail freak. With a handful of perfectionism and a ton of curiosity, I will dive into not only your project but the entire industry.

proč spolupracovat s punkovou marketingovou agenturou

I'm patient

I know that life is fast and chaotic, everything is being solved and changed on the go, documents were lost and the deadline was last Friday.

proč spolupracovat s punkovou marketingovou agenturou

I'm experienced

My experience in auditing, setting up, launching, managing and promoting projects in a wide variety of industries allows me to look at your project from all possible angles.

proč spolupracovat s punkovou marketingovou agenturou

I'm a punk

I'm not a big agency that's scrupulous about its margins. I know the times we live in and what's going on around us. I don't call myself a "punk" just because it sounds good.

Let's see if we're a match.
+420 601 106 105

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