We will conduct an initial audit of your project, customers, competitors and industry. We'll do a lot of listening and immersion into your project at the beginning. We'll find out your strategy, vision, values and personas for your project, talk about your target audience and your ideas and expectations.
We determine the target audience and posting goal for each social network, select the appropriate content type for the chosen channels, and create a content plan to turn visitors into fans. We will create a brand guideline for communicating with followers.
Test the content plan on the target audience. We create social accounts and implement the content plan in line with the strategy. We build 'atomic networks' and cultivate fans. We collect data and feedback, conduct A/B tests and make adjustments if necessary.
In this age of information noise, people have learned not to pay attention to advertising messages and billboards. Yet many companies buy radio and TV spots, spend millions on pay-per-click ads, target unnecessarily large groups even when they suspect there is a better way.
Marketing today is based on fans. Posting quality and useful or funny content for followers will ensure building long-term fruitful relationships that will bring in more and steadier sales.
All Gen Zers and most millennials will check a company's social accounts before making a purchase from them. When they click on a link, they'll either find that you're only posting pictures from your photo library, giveaways and special offers, or they'll discover an interesting and helpful community.
Social media profiles allow you to run ad campaigns; quality social accounts contribute to better ad conversions and smaller budgets, whether you're promoting on Facebook, Instagram, LinkedIn, Twitter or Pinterest.
We design SMM content so that your profile grows fans and generates WoM with your target audience.
Our in-house team of copywriters and designers will prepare tailored content for each social network in accordance with the strategy and plan.
Creating and publishing informative yet interesting content is one thing. Distributing it is another - but no less important. We target users who are relevant to you.
We regularly track numbers, metrics and reports; monitor comments, feedback and overall "buzz" around your project. We benchmark and send you a report.
I'm a detail freak. With a handful of perfectionism and a ton of curiosity, I will dive into not only your project but the entire industry.
I know that life is fast and chaotic, everything is being solved and changed on the go, documents were lost and the deadline was last Friday.
My experience in auditing, setting up, launching, managing and promoting projects in a wide variety of industries allows me to look at your project from all possible angles.
I'm not a big agency that's scrupulous about its margins. I know the times we live in and what's going on around us. I don't call myself a "punk" just because it sounds good.
Expect a reply within 24 hours.