Brambor King - new for the Czech market fastfood format. Instead of burnt oil and frozen semi-finished products, it offers 500 g potatoes mixed with butter and cheese, filled with 16 kinds of salads.
Our brief was to design a complete rebrand, create a menuboard, print and online advertising and redesign the company's website ahead of the opening of the 2nd branch in the Chodov Westfield shopping centre.
We identified families with children as the main target audience, who remember the magical taste and smell of potato in ashes.
For young people, we created a "try something new" campaign and made a modern design for the promo production and website.
With an amazing team of photographers and food stylists, we completely redesigned the image and menuboard of "Potato King". Take a look at the before-after difference.
With proper graphic and photo content, creating the website was easy. We did a complete redesign of the site that looks tasteful and makes you want to eat a potato.
We added a few new colours to the existing colour palette and this was a great success with customers.
Our collaboration with Potato King was very good and in addition to the original job, we also designed new promotional products - coasters, stands, plates, flyers, stickers, loyalty cards and more as we went along.
In our very first meeting, we designed a total and complete rebrand for the new Westfiled Chodov branch. We changed everything from the basic potato recipes to the look of the menu and website. From a small corner in Eden, Potato King has become a full-fledged tasteful brand.