About client
Brambor King - new for the Czech market fastfood format. Instead of burnt oil and frozen semi-finished products, it offers 500 g potatoes mixed with butter and cheese, filled with 16 kinds of salads.
Task
Our brief was to design a complete rebrand, create a menuboard, print and online advertising and redesign the company's website ahead of the opening of the 2nd branch in the Chodov Westfield shopping centre.
Solution
![](https://uploads-ssl.webflow.com/6162c93b47aeea76e56f4ceb/644bd9dce50e5535abbc88ea_63344e1d4b310cbeb88abb61_brambor.png)
We identified families with children as the main target audience, who remember the magical taste and smell of potato in ashes.
For young people, we created a "try something new" campaign and made a modern design for the promo production and website.
![](https://uploads-ssl.webflow.com/6162c93b47aeea76e56f4ceb/633458618ca53fc91290eb97_shh-bramborking-square.jpg)
![](https://uploads-ssl.webflow.com/6162c93b47aeea76e56f4ceb/633456617b7627dde6188c85_shh-brambor-letaky.jpg)
With an amazing team of photographers and food stylists, we completely redesigned the image and menuboard of "Potato King". Take a look at the before-after difference.
![](https://uploads-ssl.webflow.com/6162c93b47aeea76e56f4ceb/6334500d7b762777fb18485e_old.jpeg)
![](https://uploads-ssl.webflow.com/6162c93b47aeea76e56f4ceb/63503a63c899dc35da2003dc_old1.jpeg)
![](https://uploads-ssl.webflow.com/6162c93b47aeea76e56f4ceb/63503a1b6586722d5c03bd08_6334502ec655ec83b85ed652_Screenshot%202022-09-28%20at%2015.46.16-p-2600.png)
![](https://uploads-ssl.webflow.com/6162c93b47aeea76e56f4ceb/63344f0b5f5ebe2fe63b75cf_shh-BramborKing-03.jpeg)
With proper graphic and photo content, creating the website was easy. We did a complete redesign of the site that looks tasteful and makes you want to eat a potato.
![](https://uploads-ssl.webflow.com/6162c93b47aeea76e56f4ceb/63345041d457af5157acbc87_shh-bramborking.gif)
![](https://uploads-ssl.webflow.com/6162c93b47aeea76e56f4ceb/63345e9a822a1c44badf2c4b_shh-brambor-web.jpg)
We added a few new colours to the existing colour palette and this was a great success with customers.
Our collaboration with Potato King was very good and in addition to the original job, we also designed new promotional products - coasters, stands, plates, flyers, stickers, loyalty cards and more as we went along.
![](https://uploads-ssl.webflow.com/6162c93b47aeea76e56f4ceb/63503a9b41027a9af3a37281_bramborking%20obalovy%20design-min.webp)
![](https://uploads-ssl.webflow.com/6162c93b47aeea76e56f4ceb/63345b08d457e0b7c6c53df2_tvorba%20webu%20a%20designu-min.webp)
![](https://uploads-ssl.webflow.com/6162c93b47aeea76e56f4ceb/63503ae238a6493edd5543e3_brambor%20king%20obalovy%20design%20tvorba%20webu-.webp)
In our very first meeting, we designed a total and complete rebrand for the new Westfiled Chodov branch. We changed everything from the basic potato recipes to the look of the menu and website. From a small corner in Eden, Potato King has become a full-fledged tasteful brand.
![](https://uploads-ssl.webflow.com/6162c93b47aeea76e56f4ceb/63503b1de14f9d21fdd73a8f_shh-brambor-mors.jpg)
![](https://uploads-ssl.webflow.com/6162c93b47aeea76e56f4ceb/63345ac9822a1c12fddf06c8_bk%20firemni%20identita-min.webp)
![](https://uploads-ssl.webflow.com/6162c93b47aeea76e56f4ceb/63503b13d28cd0192ffc2b20_bramborking%20firemni%20identita-min.webp)