About client
Prague Scooter is an organizer of electric scooter excursions for visitors to Prague.
Task
Complete branding, including logo, print and online graphics, new website, photography and SMM.
Solution
Together we decided to create a logo associated with a superhero to evoke positive emotions and attract the target audience.
We also took inspiration from the look and shape of the "e-choppers" themselves and added patterning from the scooters in the office and on the company's website.
We dressed the guides in cool t-shirts and sweatshirts with the superhero logo.
When we redesigned the exiting website, we had 4 tasks: show people how awesome the scooters are, convince them to book a tour, make the booking process as easy as possible, and create a mobile version of the site. We also dealt with photography and SMM. We focused on the young tourist segment that was in Prague.
We increased conversion from Instagram by 250%. That wasn't difficult because those cool scooters look amazing.
