About client
Prague Scooter is an organizer of electric scooter excursions for visitors to Prague.
Task
Complete branding, including logo, print and online graphics, new website, photography and SMM.
Solution
![](https://uploads-ssl.webflow.com/6162c93b47aeea76e56f4ceb/644bd9de5b7e8f570e0dfefb_633bf58259b5387fdf4072b2_praguescooter.png)
Together we decided to create a logo associated with a superhero to evoke positive emotions and attract the target audience.
![](https://uploads-ssl.webflow.com/6162c93b47aeea76e56f4ceb/63346626d457e0342ac5a9a7_logo-white.png)
![](https://uploads-ssl.webflow.com/6162c93b47aeea76e56f4ceb/6334666fd457e00b70c5b06d_colors.webp)
We also took inspiration from the look and shape of the "e-choppers" themselves and added patterning from the scooters in the office and on the company's website.
![](https://uploads-ssl.webflow.com/6162c93b47aeea76e56f4ceb/63346677a7b22b67f1fe726b_scooter.webp)
![](https://uploads-ssl.webflow.com/6162c93b47aeea76e56f4ceb/633466713eb6966ee9229d20_background.webp)
We dressed the guides in cool t-shirts and sweatshirts with the superhero logo.
![](https://uploads-ssl.webflow.com/6162c93b47aeea76e56f4ceb/6334668346dd01505f270804_helmet.webp)
![](https://uploads-ssl.webflow.com/6162c93b47aeea76e56f4ceb/63346684d6afd703baa05883_t-shirt.webp)
When we redesigned the exiting website, we had 4 tasks: show people how awesome the scooters are, convince them to book a tour, make the booking process as easy as possible, and create a mobile version of the site. We also dealt with photography and SMM. We focused on the young tourist segment that was in Prague.
![](https://uploads-ssl.webflow.com/6162c93b47aeea76e56f4ceb/633469b90cb5c3f4ce1ed1ba_shh-scooter-web.jpg)
We increased conversion from Instagram by 250%. That wasn't difficult because those cool scooters look amazing.
![](https://uploads-ssl.webflow.com/6162c93b47aeea76e56f4ceb/63346ba868b6dd085a5130e3_shh-scooter_smm.jpg)