punková marketingová agentura s vášní pro vkusný design


Rebranding for the largest car key retailer


About client

Autoklíč is the oldest and largest seller of car keys in Prague and the Czech Republic.


Our task was to design a complete rebranding of the website and 3 branches, we were also responsible for SEO optimization, AdWords advertising, blog articles and graphics.


For the rebranding, we took inspiration from Nascar. We wanted to create a motor racing feel, so we used black, red and yellow colours and a dynamic font. We added a wrench and a car key to the logo to illustrate that the brand makes both types of wrenches."

For the website, we chose 3 corporate colours and used them on every page. We depicted speed, low prices and newly upgraded branches.

We have created pages for 60+ car and motorcycle brands to make the site clearer for visitors, improve the site's SEO and then use the pages for ads. We have also done the same for individual company branches.

Our next task was to place on the first place in Google. Therefore, we launched a blog and created over 100 search engine optimized articles. We also optimized 240 web pages and 800 images. Thanks to our efforts, the site gained 2400% more organic visitors. Thanks to the social accounts we set up, we achieved an 1800% increase in traffic from organic social.

For the branch rebranding and graphics, we used red wrap, finishline and car brand logos - all in line with Nascar's corporate identity.

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